I have to say, 'Fairy' is not a name I would've picked for an escort service catering to heterosexual men. But to Japanese ears it probably sounds great.The box is highlighting 'cute' and 'gentle/affectionate' as qualities that they specialize in.
I wonder if it is a coincidence that the word that they use for gentle (yasashii) also can be translated as 'easy.'
Hmmmm.
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